As promised in my previous write up on why Business’s need to have a blog i’m writing on what not to do with your blog.
I see this happen a lot with Business Blogs. They have a great site and have a link to their blog, which when clicked go to their blog thats on a separate site hosted as a sub domain on blogspot or wordpress.
It just does not make sense to me and drives me crazy seeing this.
Dont get me wrong. I’m a great fan of WordPress. In fact my own site is on wordpress ! Let me tell you what not to do with your Business Blog and why you should not be having it on Blogspot or WordPress as a sub domain.
Here are my Top 4 Reasons for why not to have your Business Blog on Blogspot
Reason 1 : Unprofessional
It Looks Unprofessional to have a Business Blog as a Free subdomain on Blogspot or WordPress or any other Free Blog Site. You really lose credibility and your authority level diminishes. Get your blog hosted on YOUR OWN site. You can use WordPress as a subdomain on your own site and it looks so much better and is easy to install.
Reason 2: Traffic
By hosting your Business Blog on Blogspot as a freeby you are actually taking customers AWAY from your own site and on to blogspot, free to visit another blog. Do you really want that to happen ? You spend so much time getting customers to your own site only to have them leave as they click on your blog link.
Reason 3 : Loss of Search Engine Standing ( SEO Loss )
You do all this Search Engine Optimization for your Blog to get targeted traffic and your Blog gets a nice High Page Rank. But your site does not gain PR, its the Blogspot or WordPress site that is actually benefiting. Think about this : Can you get the PR transferred with your blog should you move your blog from the free blog on blogspot to another blog platform ? NOOOOOOO
Reason 4 : Moving is a NiteMare
Ever tried to move your blog from blogspot to your own blog on your own site ? It is a nitemare moving all the articles, the comments. These free blogs on blogspot dont make it easy for you to move. Why ? They dont want you to leave. Why should they ? They gave you a free blog and what more can you expect.
Also there is something i need to clarify. I know i keep mentioning blogspot ! I’m not targeting them. I actually am referring to any blog platform that allows you to host a free blog as a sub domain on THEIR site.