Internet Marketing Professional and Data Security Consultant for Small Businesses

How To Optimize Your YouTube Social Media Marketing Campaign for Maximum Traffic For Your Site

One of the Best Social Media Marketing Strategies one can implement, is to get targeted traffic from YouTube.

Yesterday, a friend of mine sent me a link to his YouTube Campaign and wanted me to take a look before it went live. Looking at his mistakes i decided to write this post.

In this post i’m going to show you how to optimize your social media marketing campaigns to get the most traffic to your site.

1) Add Keywords to Your Video Title

By adding relevant keywords to the beginning of your video title you actually assist search engine spiders to find your video and rank it higher in search engines. Remember when someone searches in YouTube for a video they are entering keywords and having your keywords in the beginning of the title helps.

You do this for your website pages then why not for your video campaigns ? Same principle applies.

2) Add a Reason to watch the Video in the Title Image

Think about it, if the image you see is not appealing would you yourself click to watch the video? Probably not. So why not make the image appealing, to make the person want to click on the video to see what it is about.

What you can do is use Windows Movie Maker ( imovie for Mac owners ) which is free with windows XP and add an appealing Image at the beginning and at the end of the video, enticing them to wanna see the video.

3) Add an Informative Description for your video along with Contact Info

You already have a great image and you can take it further. Add relevant description for the video letting viewers know what the video is about and how they can benefit by watching it. People need a stimulus and you need to provide it to them.

You may also want to provide a URL and an Email for people to be able to contact you in case they want to. Always make it easy for viewers to reach you.

4) Add a Reason to Visit your Site at the end of the video

Now that they’ve watched your video and liked the information you had to share, don’t leave them hanging. Entice them with a reason to visit your site for even more information. Add your site URL preferably a deep link to the relevant page letting them know how to reach your site. Whats better is if they hear you speak your reason to visit your site spelling out the site URl helps !

Dont just ask them to visit your site for more information, give them a reason to visit your site. Clarify what other information they can get at your site. If you can add a free offer.

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I hope you liked this post and do let me know if there are any additions that should be made by leaving a comment below. I do reward regular commentators with do follow links. In case you liked this app do comment below to let me know and don’t forget to sign up for my free newsletter and follow me on twitter ( i will follow back )






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23 Responses to “How To Optimize Your YouTube Social Media Marketing Campaign for Maximum Traffic For Your Site”

  1. […] This post was mentioned on Twitter by Ramit Narang, Ramit Narang. Ramit Narang said: How To Optimize Your YouTube Social Media Marketing Campaign for Maximum Traffic For Your Site http://ow.ly/NMxU #SMO […]

  2. Sarah says:

    Thanks for sharing this with us Ramit. I just fired my “Marketing Guy ” who was just wasting my time and did’nt do 3 out of the 4 things you mentioned. No wonder i was not getting any traffic and paying her $150 per video

  3. Ramit says:

    @Sarah Sorry to hear about this. Hope your campaigns work out better.

  4. Christina says:

    Will test out your checklist and see how it works for my latest campaign.

  5. Any Mae says:

    This is a great checklist, i was doing 2 of the points earlier and will implement your other 2 points. They make complete sense.

  6. Ben Davis says:

    I have windows xp but dont have movie maker on it, how can i get it ?

  7. Ramit says:

    @ Amy Let us know how things go for you

    @Ben you can google “windows movie maker download ” and get it

  8. Jessica Hall says:

    As a regular reader of your site i wanted to thank you for sharing this checklist. Can i share this with my friends on my blog ?

  9. Ramit says:

    @Jessica Hall : Glad you like my blog. Yes you may share this checklist in its original format, provided you add a do follow and direct link back to the post on my site and giving me credit of course !

  10. James Le says:

    You forgot one thing on the list, Make the video interesting to watch !

  11. Amy Hartman says:

    You can even have your site URL display the whole time at the bottom of the video. Works out quite well for me

  12. Neil Rhines says:

    You got it all covered here. Just one thing, wish you had added sample video’s you can show us where you’ve used these checklist

  13. James Murphy says:

    Do you recommend using the same video with diff titles to see which works out best ?

  14. Josh Lam says:

    Hey buddy, great post. I’ve been reading your posts for a while now. would ya like to be a guest writer on my blog ?

  15. Simon Le says:

    Great post Ramit ! You’ve got a nice checklist here. A thing you could go over would be about using diff versions of the video for testing campaigns, just like PPC

  16. Rachel Hill says:

    I like the part where you talked about adding keywords to the title. I’ve been doing youtube video’s for ages now and never thought of this. Def gonna try this out

  17. Kate says:

    Just found your blog thru twitter and glad that someone blogs about things interesting without trying to sell you something.

    Thanks

  18. Darren says:

    Hey love the post, keep up the great work and do blog regularly :)

  19. Pieter says:

    I read your article and tried your checklist and i cant believe it, but i have already seen an increase in traffic !
    What you really works.
    Thanks from Norway

  20. Ramit says:

    @Pieter Glad to hear you’ve had success, nothing makes me more happy then knowing i was able to help someone. You made my day.

    @Kate Welcome to my blog and i see you’ve signed up for my newsletter as well

    @Darren Hi Buddy ! Did not know you read my site, am honored !

    @Rachel Let us know how it goes for you

    @Simon Yes one can use the same video and use diff titles and Video lengths and be able to compare to see which ones work best.

    @Josh Could you let me know your site URL ?

  21. Max says:

    Kudos for creating such a informative article. Your post was informative. There normally are a limited number of bloggers who can create technical articles that creatively. I search for knowledge on a topic like this. I have gone through dozens of websites to build up on knowledge with regard to this.Keep posting !!

  22. Tips On Getting Targeted Traffic From YouTube | Good News To Use says:

    […] that post the author gives 4 valuable tips for those who want to add YouTube videos to the marketing […]

  23. Garrett says:

    Excellent post, i belive blog posts like this add so much value to the marketing community,i have learnt some valuable info from you. Keep it Up! Sincerely, The Social Media Trainer

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