Internet Marketing Professional and Data Security Consultant for Small Businesses

How to Leverage Facebook and Twitter for Lead Generation

Monday, August 13th, 2012

In business, successful branding and brand recognition are two important factors to ensure its success; and the internet can offer these to anyone who is online. The time people spend surfing the web or even dropping by Facebook is enough to allow them to identify brands or discover a new one.

Social media marketing, such as Facebook marketing and Twitter marketing, is very effective in growing a small business and when done right, provides a good ROI (more…)

How To Measure And Value Social Media ROI

Monday, February 8th, 2010

I was having a conversation the other day with a good friend of mine and he wanted to know if it was possible to measure the ROI on a Social Media Campaign. In this post i’ll cover

The Value of a Social Media Campaign

How To Measure Social Media ROI

However, should we really be measuring the ROI on Social Media ? (more…)