In business, successful branding and brand recognition are two important factors to ensure its success; and the internet can offer these to anyone who is online. The time people spend surfing the web or even dropping by Facebook is enough to allow them to identify brands or discover a new one.
I was having a conversation the other day with a good friend of mine and he wanted to know if it was possible to measure the ROI on a Social Media Campaign. In this post i’ll cover
The Value of a Social Media Campaign
How To Measure Social Media ROI
However, should we really be measuring the ROI on Social Media ? (more…)