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SMO | Digital Marketing Consultant - Ramit Narang https://www.ramitnarang.com Internet Marketing Professional, Computer Applications and SocialMedia Strategist for Small Businesses Mon, 08 Feb 2010 10:26:48 +0000 en-US hourly 1 How To Measure And Value Social Media ROI https://www.ramitnarang.com/blog/smo/how-to-measure-and-value-social-media-roi/ https://www.ramitnarang.com/blog/smo/how-to-measure-and-value-social-media-roi/#respond Mon, 08 Feb 2010 10:26:48 +0000 http://www.ramitnarang.com/?p=613 [singlepic id=68 w=300 h=300 float=left] I was having a conversation the other day with a good friend of mine and he wanted to know if it was possible to measure the ROI on a Social Media Campaign. In this post i’ll cover The Value of a Social Media Campaign How To Measure Social Media ROI …

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I was having a conversation the other day with a good friend of mine and he wanted to know if it was possible to measure the ROI on a Social Media Campaign. In this post i’ll cover

The Value of a Social Media Campaign

How To Measure Social Media ROI

However, should we really be measuring the ROI on Social Media ?

Why Every Firm Should be Running a Social Media Campaign

I get these questions asked quite a bit.  Why should a firm run a Social Media Campaign? How will it generate Sales for my firm ? In other words the Value of running a Social Media Campaign. I’d say Everyone SHOULD have a Social Media Campaign for their firm, regardless of their size. Dont agree with me ? Thats ok, you will after you see this video from Erik Qualman from Socialnomics This video is amazing and shows everyone proven stats from firms using Social Media Successfully.

Now that you’ve watched the video, are you on board with the idea that YOU SHOULD be running a Social Media Campaign ? I know you are !

Now that you see the value of Social Media. You need to understand that Social Media is NOT FREE. So what’s required for Running and Managing a Great Social Media Campaign:

1) It takes Qualified People to run your Campaign.

2) You need the proper tools to run your campaign.

3) All of this takes Time ( Don’t expect results overnight )


How to Measure Social Media ROI

Is it Possible to measure the ROI on Social Media? Sure it is. Here’s how

ROI = (Gain From Investment – Cost of Investment)  / Cost Of Investment

Eg. Lets say you spend $1000 to start your campaing and you make $4000 from sales arising from the campaign , then

ROI = (4000 – 1000 ) / 1000 = 3 times your Initial Investment ! These are just random numbers and your campaign success could vary based on number of things.

Steps to Measure the Success of Social Media Campaign

1) Look at Growth at Start of Campaign

2) Track All Activites done during Campaign

3) Measure Sales Growth from start of campaign to present

4) Use Special Landing Pages for tracking Targeted Traffic for a Campaign

I agree that one should track the ROI for their Social Campaign but not to make a big deal about it. After all do we see everyone asking for the ROI for their Ads on SuperBowl ? I hope all of you agree that Social Media Campaigns DO work and get targeted traffic to your site along with developing your online presence and increase your sales. Do Share your opionions with me below in the comments.

I hope you found this write up on Social Media ROI helpful and  feel free to share your thoughts and feedback  in the comments below.  We do reward regular commentators with do follow links.  Don’t forget to sign up for my free newsletter and follow me on twitter ( i will follow back )

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How Temples Can Use Twitter https://www.ramitnarang.com/blog/smo/how-temples-can-use-twitter-2/ https://www.ramitnarang.com/blog/smo/how-temples-can-use-twitter-2/#comments Tue, 26 Jan 2010 07:30:05 +0000 http://www.ramitnarang.com/?p=491 [singlepic id=54 w=240 h=280 float=left] When we hear of using Twitter, one automatically thinks of Online Marketing for Business. But that’s not all. Think about it:  What is Twitter Really? Platform to Communicate! It allows one to engage in a dialogue, build trust and loyalty. So why not use Twitter for Temples and Churches? In …

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When we hear of using Twitter, one automatically thinks of Online Marketing for Business. But that’s not all. Think about it:  What is Twitter Really? Platform to Communicate! It allows one to engage in a dialogue, build trust and loyalty.

So why not use Twitter for Temples and Churches? In this post i’ll discuss how any Temple or Church can build an online presence using Twitter.

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Key Points For Temples to Build Online Presence Using Twitter

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1) Tweet a Mantra or a Passage from the Holy Book. If  you can do explain the meaning of the Mantra as well. Great eg of this can be seen @ShivJiBhagwan Twitter Profile where a Matra “Om Namah Shivaya (pronounced as Om-Num-Aa-Shi-Why ) It Means ‘I bow to Lord Shiva.’ ”  has been done perfectly.

2) Tweet about Religious Events. This allows followers to be aware of when religious events are taking place. Its a good idea to tweet a week before the event to let followers know and then a day before to remind them. Also Do differentiate between regular prayers and special events.

3) Tweet to Request Feedback. After a prayer or even a special gathering at the Temple, ask your followers who attended to give feedback on the event to see how they felt about it. Did they enjoy the get together and if anything else could be added for the next event.

4) Tweet to Bring Closeness. Getting your followers to communicate with you gets them more involved with the Temple and more dedicated. It gets them more involved in events.

5) Tweet to Introduce New Members to the Temple. The perfect way to welcome new members and to introduce them to everyone. This way they feel welcomed to the community.

6) Tweet to Notify Followers of Community Events. Most Temples host Medical Camps where Doctors come to provide free checkups. Using Twitter can ensure that all members are notified of the event and are there.

7) Tweet Links for Bhajans uploaded. A lot of Temples are coming up with their websites and now one can upload the evening aarti and upload it and tweet the link for everyone to share.

8 Tweet to Get More Members. By this i mean members to come to the Temple and be part of the community. Get people to be aware of your Temple and get them involved.

9) Tweet for Donations. Yes i did not forget this one. Try not to over do it as it would make followers not pay attention to the tweets if all you tweet about is donations. Keep it to a minimum.

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Take a Look at @ShivJiBhagwan A Spiritual Twitter Profile dedicated to Lord Shiva, sharing Shiv Ji Bhagwan Preachings, Lord Shiva Pictures and Details on Lord Shiva Temples Worldwide. It has a nice background that lets the viewer know what the profile is about. Its a start up and they are looking for followers for their website ShivJiBhagwan . Its a great concept to connect all Lord Shiva Followers worldwide and share Locations of all Temples worldwide for followers to visit.

If you’d like to know how to create the perfect Twitter Profile read my last post on 5 Steps for Optimized Twitter Profile.

I hope you found this write up on Twitter for Temples and Churches useful.  If you can think of other uses of Twitter applicable here, do feel free to share your thoughts and feedback  in the comments below.  We do reward regular commentators with do follow links.  As always Don’t forget to sign up for my free newsletter and follow me on twitter ( i will follow back )

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6 Golden Rules For Tweeting Success https://www.ramitnarang.com/blog/smo/6-golden-rules-for-tweeting-success/ https://www.ramitnarang.com/blog/smo/6-golden-rules-for-tweeting-success/#respond Mon, 25 Jan 2010 04:34:06 +0000 http://www.ramitnarang.com/?p=528 [singlepic id=10 w=240 h=180 float=left] This Post is a continuation of the Series on my 5 Personal Tips on How to Create the Perfect Twitter Profile for Getting Targeted Followers, and Sales. If you missed it i highly recommend reading it. Now that you have an Optimized Twitter Profile, this post goes over What to …

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This Post is a continuation of the Series on my 5 Personal Tips on How to Create the Perfect Twitter Profile for Getting Targeted Followers, and Sales. If you missed it i highly recommend reading it.

Now that you have an Optimized Twitter Profile, this post goes over What to Tweet, How to attract Followers and What NOT to do.

Follow these 6 Golden Steps for your Twitter Success for your Business.


6 Golden Rules For Tweeting Success

1) Build your Trust : Don’t Start your Profile with Marketing your services or products. This is the worst thing you could do. You need to share your knowledge and expertise with your readers. Make them wanna follow you ! Build your credibility.

2) What to Tweet : This can be difficult for some. If this is your professional profile, don’t tweet about what you had to eat or where you party last night. Find the leaders in your niche and see what they are tweeting about, RT their top tweets, join them in a conversation.

3) Join a Conversation : Twitter is a communication platform. In other words its a 2 way flow of ideas and thoughts. Join other peoples conversations and get to bond with them. This is great for getting followers. Initiate and join conversations with leaders or experts in your niche. You get to break the ice this way and they get to know you’re interested in their niche and not looking to spam them. Chances are they’ll follow you back once you follow them.

4) Selective Following : Just because someone follows you, you don’t need to follow them back, especially if they are not in your niche. Be selective in who you follow. Read their tweets, make sure they are not spammers. See their ratio of followers to following ( Ideal ratio is 1 :1.07 )

5) Display your Twitter Profile : Now that you have the perfect Twitter Profile, why hide it ? Add it to your Blog, add it to your email signature, on your business card. The more places you have it, the more visibility you’ll get.

6) Join Major Twitter Directories : The best place to get your Twitter Profile noticed  and get followers joining you is Twitter Directories like wefollow or twellow.

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I hope you found this write up on Twitter Success helpful. Do feel free to share your thoughts and feedback  in the comments below.  We do reward regular commentators with do follow links.  Don’t forget to sign up for my free newsletter and follow me on twitter ( i will follow back )

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How to Optimize Your Twitter Profile To Get More Followers, Targeted Traffic and Increase Visibility: Twitter SEO https://www.ramitnarang.com/blog/smo/how-to-optimize-your-twitter-profile-to-get-more-followers-targeted-traffic-and-increase-visibility/ https://www.ramitnarang.com/blog/smo/how-to-optimize-your-twitter-profile-to-get-more-followers-targeted-traffic-and-increase-visibility/#comments Sun, 24 Jan 2010 18:10:53 +0000 http://www.ramitnarang.com/?p=504 [singlepic id=9 w=240 h=240 float=left] Twitter is the most Powerful Social Networking Tool one can use to create their online presence and get targeted traffic. I’d say Twitter is the Perfect Marketing Platform. Your Twitter Profile should let viewers know Who you are, What you do and What you Tweet about.  Remember its not about …

The post How to Optimize Your Twitter Profile To Get More Followers, Targeted Traffic and Increase Visibility: Twitter SEO first appeared on Digital Marketing Consultant - Ramit Narang.]]>
Twitter is the most Powerful Social Networking Tool one can use to create their online presence and get targeted traffic. I’d say Twitter is the Perfect Marketing Platform.

Your Twitter Profile should let viewers know Who you are, What you do and What you Tweet about.  Remember its not about getting mass followers but Targeted Followers that are interested in you or what you have to offer.

Read my 5 Personal Tips on How to Create the Perfect Twitter Profile for Getting Targeted Followers, and Sales.

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5 Steps For An Optimized Twitter Profile


1) Keyword Enriched Bio The best way to show up in search engines or twitter search is by adding relevant keywords to your bio. When we do this for websites why not for Twitter Profiles ? This way your Twitter Profile shows up higher in searches. [singlepic id=57 w=320 h=300 float=right]

Take a Look at @RamitNarang my Internet Marketing Consulting Twitter Profile: I am an Internet Marketing Expert and Data Security Consultant helping business succeed online. Contact me for consulting work related to SEO or Data Security. As you can see I’ve added my keywords in my Bio.

2) Choose Appropriate Twitter Name Make sure your Twitter Name has your Name or Company Name and if possible add a Keyword as well. This makes it easy for followers to find you. I prefer not to use my niche in my main profile as your niche might change but your name would hopefully remain the same !

3) Add Website URL to Profile This may sound as something that everyone would think of, but you’d be surprised how many profiles i see without any websites. Also its good to use a special landing page to track visitors from your twitter profile.

4) Add Your Location This is important as this relates to Local SEO, allowing your profile to show up when people are doing local searches for people in their area. Local SEO is key to targetting people that are in your local area.

5) Add Appropriate Background and Profile Pic It helps to add a nice image background to make the profile attractive to attract followers to want to know what the profile is about. You can find lots of free backgrounds to use or even go ahead and get one custom made for yourself from a professional. ( Contact me for getting one custom made )

Once you’ve followed the above steps you’ll see that you’ll get more followers automatically follow you without you having to follow them first. Also you’ll see that your site will get more targeted traffic from twitter. I get tons of traffic to my blog from twitter and quite a chunk of my Business too, and i absolutely love it.

In my next post i’ll write about the 6 Golden Rules For Tweeting Success, a continuation of the series on how to get more followers on twitter, get targeted traffic that bring in tons of sales.

I hope you found this write up on Twitter Profile Optimization useful. Do feel free to share your thoughts and feedback  in the comments below.  We do reward regular commentators with do follow links.  As always Don’t forget to sign up for my free newsletter and follow me on twitter ( i will follow back )

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How To Optimize Your YouTube Social Media Marketing Campaign for Maximum Traffic For Your Site https://www.ramitnarang.com/blog/smo/how-to-optimize-your-youtube-social-media-marketing-campaign-for-maximum-traffic-for-your-site/ https://www.ramitnarang.com/blog/smo/how-to-optimize-your-youtube-social-media-marketing-campaign-for-maximum-traffic-for-your-site/#comments Sat, 19 Dec 2009 22:51:42 +0000 http://www.ramitnarang.com/?p=361 [singlepic id=47 w=240 h=240 float=left] One of the Best Social Media Marketing Strategies one can implement, is to get targeted traffic from YouTube. Yesterday, a friend of mine sent me a link to his YouTube Campaign and wanted me to take a look before it went live. Looking at his mistakes i decided to write …

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One of the Best Social Media Marketing Strategies one can implement, is to get targeted traffic from YouTube.

Yesterday, a friend of mine sent me a link to his YouTube Campaign and wanted me to take a look before it went live. Looking at his mistakes i decided to write this post.

In this post i’m going to show you how to optimize your social media marketing campaigns to get the most traffic to your site.

1) Add Keywords to Your Video Title

By adding relevant keywords to the beginning of your video title you actually assist search engine spiders to find your video and rank it higher in search engines. Remember when someone searches in YouTube for a video they are entering keywords and having your keywords in the beginning of the title helps.

You do this for your website pages then why not for your video campaigns ? Same principle applies.

2) Add a Reason to watch the Video in the Title Image

Think about it, if the image you see is not appealing would you yourself click to watch the video? Probably not. So why not make the image appealing, to make the person want to click on the video to see what it is about.

What you can do is use Windows Movie Maker ( imovie for Mac owners ) which is free with windows XP and add an appealing Image at the beginning and at the end of the video, enticing them to wanna see the video.

3) Add an Informative Description for your video along with Contact Info

You already have a great image and you can take it further. Add relevant description for the video letting viewers know what the video is about and how they can benefit by watching it. People need a stimulus and you need to provide it to them.

You may also want to provide a URL and an Email for people to be able to contact you in case they want to. Always make it easy for viewers to reach you.

4) Add a Reason to Visit your Site at the end of the video

Now that they’ve watched your video and liked the information you had to share, don’t leave them hanging. Entice them with a reason to visit your site for even more information. Add your site URL preferably a deep link to the relevant page letting them know how to reach your site. Whats better is if they hear you speak your reason to visit your site spelling out the site URl helps !

Dont just ask them to visit your site for more information, give them a reason to visit your site. Clarify what other information they can get at your site. If you can add a free offer.

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I hope you liked this post and do let me know if there are any additions that should be made by leaving a comment below. I do reward regular commentators with do follow links. In case you liked this app do comment below to let me know and don’t forget to sign up for my free newsletter and follow me on twitter ( i will follow back )





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How Parents can use Social Networking Sites to Stalk their kids https://www.ramitnarang.com/blog/smo/how-to-use-twitter-and-facebook-to-stalk/ https://www.ramitnarang.com/blog/smo/how-to-use-twitter-and-facebook-to-stalk/#comments Fri, 04 Sep 2009 02:22:54 +0000 http://www.ramitnarang.com/?p=146 [singlepic id=9 w=240 h=240 float=left] Social Networking Sites like Twitter and Facebook have been great for Networking and Marketing. But did you know that Parents are now using these social sites to virtually “stalk” their kids ? We reviewed a show by The Onion News Network, a mock news show online, that recently had a …

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[singlepic id=9 w=240 h=240 float=left]

Social Networking Sites like Twitter and Facebook have been great for Networking and Marketing.

But did you know that Parents are now using these social sites to virtually “stalk” their kids ?

We reviewed a show by The Onion News Network, a mock news show online, that recently had a show on how networking sites like FaceBook and Twitter could be used by parents to keep tabs on them.

Have to admit Gloria, the E Mom on the show does go a little overboard with her stalking of her son. But one must realize that these actually could be used by real stalkers to keep tabs on you. So its important to laugh while you watch the video YET be smart and take measures that prevent yourself from being stalked.

Take a look at the video and let us know what you think of it.  Makes you wonder really who is that person following you on your profile.  Are you being stalked ?

Now if this video was not enough. There are ways someone could “follow you” on twitter without you actually seeing them as following you on twitter.  There is a site called tweetstalk which allows you to follow someone on twitter without them knowing you are following them. Its basically works with a firefox add on.

Now if you’re looking for a professional stalker then yahoo pipes can be used  quite effectively, but we’re not going to show you how.

If you liked this article do leave your comments below and do follow us on twitter ( we dont mind ) 🙂

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How To Change Your Twitter Background https://www.ramitnarang.com/blog/smo/how-to-change-your-twitter-background/ https://www.ramitnarang.com/blog/smo/how-to-change-your-twitter-background/#comments Mon, 31 Aug 2009 21:22:19 +0000 http://www.ramitnarang.com/?p=73 [singlepic id=12 w=240 h=240 float=left] I’m sure you’ve got a Twitter Account like everyone else. Twitter is one of the fastest growing Social Networking and blogging craze that allows users to send and receive messages that twitter calls “tweets”. Like most people you probably want your profile to stand out. So how do you change …

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I’m sure you’ve got a Twitter Account like everyone else. Twitter is one of the fastest growing Social Networking and blogging craze that allows users to send and receive messages that twitter calls “tweets”.

Like most people you probably want your profile to stand out. So how do you change the twitter background?  I’ll show you how to change your twitter background in 6 simple steps.

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STEP 1 : Log into your Twitter Profile

STEP 2: On your Menu, click on Settings

STEP 3: Click on the Design Tab

STEP 4: Click on Change Background Image

STEP 5: Upload the Background Image you wish to upload ( we used this one for ours http://alturl.com/xbe7 )

STEP 6: Click on Change Design Colors and enter the below values

  • Text Color: 000000
  • Link Color: 000000
  • Sidebar Fill Color : c2a884
  • Sidebar Border Color : 7d3f13

Save these and you are all set ! Your New Twitter Profile is Ready.

Do try different backgrounds and ask your friends for their feedback.  This will get your tweets rolling on your profile as well as let you see how others feel about your profile. Remember, the design of your profile shows your personality and thats what others see of you.

If you’re looking for a custom twitter background done by a professional or would like to have a professional twitter profile you  could  get one done professionally for a small fee.


Dont forget to follow me on Twitter !

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